Lumra is a UAE-based company established in 2025 with a passion and plan to build a trusted platform for premium personal care and health & wellness brands. Our approach concentrates on two core areas: brand partnerships and disciplined market execution—ensuring each brand is introduced with the right positioning, standards, and long-term scalability.
What sets Lumra apart is a marketing-driven strategy supported by operational discipline and premium experience standards. Beyond commercial execution, we focus on responsible positioning, credible product education, and consistency across channels helping partners build trust and sustainable demand in the GCC market.
Mission:
To build science-led personal care brands in the GCC through premium customer experience and performance-driven execution.
Vision:
To become a leading UAE-based partner for premium personal care brands, expanding across the GCC through disciplined execution and long-term brand stewardship.
Our Values:
Integrity & compliance in sourcing and messaging.
Premium customer experience as a competitive advantage.
Performance discipline with measurable execution.
Long-term partnerships built on alignment and transparency.
Lumra 