We offer flexible partnership models tailored to your brand’s stage and ambitions in the UAE and wider GCC. For established players seeking rapid scale, we act as your dedicated distributor and in-market operator, handling regulatory approvals, importation, warehousing, retail listing, e‑commerce enablement, and ongoing demand generation. For emerging or first‑time entrants, we serve as your strategic market‑entry partner—validating product–market fit, shaping science-led positioning, building launch roadmaps, and co‑designing channel strategies across pharmacy, speciality retail, and direct‑to‑consumer channels.

Engagements are typically structured as either classic distribution agreements or hybrid partnership models. In a distribution model, Lumra takes on commercial risk, invests in inventory and trade marketing, and earns margin on sell‑through. In a hybrid structure, we combine a retainer for strategic and regulatory services with performance-based incentives linked to revenue, door expansion, or sell‑out KPIs. This gives premium personal care brands clear alignment on growth targets, transparent reporting, and a long‑term, performance-driven relationship anchored in the GCC market.

What do you expect in a partnership?

• Brand-aligned go-to-market planning and structured rollout.
• Premium content standards and product presentation.
• Marketing-driven launch with demand creation and retention planning.
• Operational discipline, customer care standards, and performance tracking.